4 Ways Aveeno is Committed to Sustainability
The concept of sustainability in the skincare industry is not just using natural ingredients; it’s a commitment to practices that minimize overall environmental impact, promote ethical production practices, advocate for renewable sources, and prioritizes the safety and well-being of people and the planet. For Aveeno, we strive to set an example for the skin care industry, proving that skin care can be inclusive and environmentally conscious.
It is crucial to understand the importance of sustainability for businesses and employees. These practices not only contribute to the well-being of the planet but also attract an increasingly environmentally conscious market. More consumers are becoming environmentally aware and starting to feel a social responsibility to green practices. For Aveeno, prioritizing sustainability creates a sense of pride and purpose. Aveeno is not only extremely mindful of product ingredients and ethical sourcing but has made it our goal to become 100% recyclable and/or reusable by the year 2025.
It is important to remind ourselves of our sustainable initiatives that Aveeno is committed to. Here are 4 ways Aveeno is prioritizing environmental sustainability:
1. Use of Natural Ingredients
At Aveeno, we aim to avoid unnecessary and harsh ingredients, and gently prioritize all skin types. Aveeno products are formulated with 100% pure oat and other effective ingredients that help restore and nurture various skin conditions and types. As it is our goal to avoid potentially harmful ingredients, Aveeno is prioritizing the health of our consumers and deliberately contributing to a safe, clean, and sustainable future in the skincare industry.
Click here to learn more about the science behind our oat formula.
2. Commitment to Sustainable Sourcing
Our team at Aveeno has worked closely with farmers to source and process natural ingredients for our products. At Aveeno, we prioritize the ingredients that we use. These natural ingredients are processed in a manner that maintains these restorative and beneficial properties.
Our farmers use eco-friendly practices like crop rotation which can help reduce soil erosion and control plant diseases, insects, and weeds, as well as pesticide-free fields to help preserve quality. Our suppliers also use both rail and truck from farm to milling center, to minimize energy use during transportation.
It is important that we continue to make responsible and renewable choices to help protect the planet's health and resources.
3. Eco-Friendly Packaging Initiatives
According to a 2020 British Beauty Council report from TRVST, “About 70% of the beauty industry’s waste comes from packaging,” resulting in about 120 billion units of waste a year. At Aveeno, we are committed to reducing packaging waste and have made it our goal to become 100% recyclable, reusable, or compostable by 2025. We know that more consumers are switching to eco-friendly brands, so Aveeno has been exploring more eco-friendly packaging options as more consumers are becoming environmentally conscious. As of now, 70% of Aveeno packaging is completely recyclable, which is a big step towards making a change.
One of the ways that we are moving towards achieving our goal of being 100% recyclable or compostable is by creating refillable packaging for body wash. The refill package is made using 30% post-consumer recycled (PCR) material and uses 80% less plastic than our 33oz bottle. We are investing a lot of time to make our products more eco-friendly; it is crucial to understand that a sustainable future starts with our own brand, our people, and our mission.
4. Cruelty Free Transparency
According to our animal testing policy, Aveeno does not conduct animal testing with our products anywhere in the world, except in rare situations were laws require it. Transparency against animal testing is crucial as it not only contributes to the end of unnecessary animal testing but reassures our customers that we are committed to eco-friendly principles.
In effort to better manage our impact, we have implemented systems like the Global Aquatic Ingredient Assessment Tool to better help understand the ecological impact, and help formulate non-toxic and biodegradable products.
Conclusion
Aveeno is without a doubt making strides in the skin care industry. By prioritizing the use of natural ingredients, promoting sustainable practices, using eco-friendly packaging alternatives, and being transparent on issues like animal testing, the Aveeno team aims to provide quality skin care products and create a safe, clean, and more environmentally conscious future in the skincare industry.
